Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Tuesday, August 11, 2015
The Drawing Board
Recently my husband and I decided to try our luck an outdoor venue. Considering the price and the location, we felt it would be an excellent opportunity. This was not the case. You would think I would know better, but I have been out of the game for a while, especially an outdoor event, I have forgotten a lot. I made some critical mistakes. Ones I will not repeat again. Rookie mistakes. And I am no rookie.
Number one - I let the price/length of the event cloud my judgement. I was certain I could make my money back. I didn't do my homework, ask enough or the right questions.
Number two- I did not check the weather forecast for the weekend. It rained for better part of the first day. I also broke my tent(another bad idea. Never buy a tent on sale at Kmart). EZ Up are the way to go. You do what you have to do.
Number three - I did not have the necessary outdoor equipment. Chairs, weights(the wind did not die down until 3 pm), cover sheets, extra tarp, shower hooks, alternate setup. I use to keep a bag with safety pins, small hammer, clips, rope, rubber bands, bricks, plastic. This might seem a lot, but when you are outside anything can happen.
Number four - I did not do recon on the surrounding area. Most advertising is done weeks in advance with poster, mailings, signs in strategic places.
The next time I will not be caught off guard. Never again.
Saturday, October 1, 2011
I love doing shows
I finished my two shows for September I love doing shows. It gives me chance to meet and greet. I have a ball. I come alive when I do shows. I get to look into the customers eyes and make that connection. It is a rush. Crafting and creating is a two part process. You make the piece is the first part. The customer buying the piece is the second part. The gravy is in between. This is the part where you can make a customer, a repeat customer. You also get free advice about your pieces, what colors are out there and what is not selling. Some vendors do not like to have their work criticized. How would you know what pieces to make if you do not get some feedback. Step up to plate, take the hit, if any, and move on. Use it as a tool for your next show. Even if they have not brought anything, their eye might be the eyes you need to see your collection in a whole new light.
My first show was at the local college. For a small fee you can set up a table in the student union and sell your wares. I see college students, teachers, staff. They all stop by and this is not my first time being there. Some new and old faces. Though my table is small, I make the most of it. I love talking to the young women and sometimes men as they discuss their views. They are on their way to new and exciting life after graduating . They give me insight into what our future will look like. They know what they want, how to get and have no fear to change the world. Ah to be young again. These young women tend to like my earrings and bracelets. I have been making a lot of wire wrapped bracelets. They are quicker and easier to make. I tend to get more mileage out of them. They fit all sizes. I did not sell as many necklaces as I have in the past. Maybe next time. I will be at the college again on October 21 from 8:00 - 3:00. I like to the college scene. Nice people, nice crowd. Below is how I set my table up for this venue.
As you can see, I took the pics from the wrong side of the table(just too tire to get up). Despite my banner day, the setup just would not act right. I kept losing beads and the stands would not stand right. I put the racks away. Shame, they usually give me more table space to work my magic. It was a mess. But I have to fail to succeed. Despite my mishaps I sold some pieces. Go figure.
My second show was at the African American Women's Conference. I had a bigger table(as a matter of fact, I was able to spread out and due to another vendor not coming). At this event I met wonderful women of all walks of life, interest. It was a pleasure for me to meet and greet. I was given an opportunity to view not only stylish women, but a gathering of smart successful, independent women, strong and fierce. And boy did they put on a fashion show.. I saw purses, shoes, clothes, hair styles and yes jewelry pieces. Almost put my stuff to same. You noticed I said almost. I use to be more critical of my own pieces. Now I let the matter be. I have my own style and hope that the women will find my style to suit their taste. By the continuous stream of women and sales during the breaks, I think I suited them just fine. Though I was able to spread out , I still did not use nay of my stands or display any of my cards. Alas, maybe next time. What I was able to do was to set my earrings on a new card system, which make it easier for display and easier to pack up. I wish I was able to get some pics of these wonderful women. They only had so little time between each seminar. I glad that they decided to spend that time with me at my table. Thank you ladies. Here is how my table looked at the event.
This was before I had the extra table. I also had other pieces waiting in wings for replacement when one piece would sell. Now that I look at the table with fresh eyes, I did very well. Very well.
My first show was at the local college. For a small fee you can set up a table in the student union and sell your wares. I see college students, teachers, staff. They all stop by and this is not my first time being there. Some new and old faces. Though my table is small, I make the most of it. I love talking to the young women and sometimes men as they discuss their views. They are on their way to new and exciting life after graduating . They give me insight into what our future will look like. They know what they want, how to get and have no fear to change the world. Ah to be young again. These young women tend to like my earrings and bracelets. I have been making a lot of wire wrapped bracelets. They are quicker and easier to make. I tend to get more mileage out of them. They fit all sizes. I did not sell as many necklaces as I have in the past. Maybe next time. I will be at the college again on October 21 from 8:00 - 3:00. I like to the college scene. Nice people, nice crowd. Below is how I set my table up for this venue.
As you can see, I took the pics from the wrong side of the table(just too tire to get up). Despite my banner day, the setup just would not act right. I kept losing beads and the stands would not stand right. I put the racks away. Shame, they usually give me more table space to work my magic. It was a mess. But I have to fail to succeed. Despite my mishaps I sold some pieces. Go figure.
My second show was at the African American Women's Conference. I had a bigger table(as a matter of fact, I was able to spread out and due to another vendor not coming). At this event I met wonderful women of all walks of life, interest. It was a pleasure for me to meet and greet. I was given an opportunity to view not only stylish women, but a gathering of smart successful, independent women, strong and fierce. And boy did they put on a fashion show.. I saw purses, shoes, clothes, hair styles and yes jewelry pieces. Almost put my stuff to same. You noticed I said almost. I use to be more critical of my own pieces. Now I let the matter be. I have my own style and hope that the women will find my style to suit their taste. By the continuous stream of women and sales during the breaks, I think I suited them just fine. Though I was able to spread out , I still did not use nay of my stands or display any of my cards. Alas, maybe next time. What I was able to do was to set my earrings on a new card system, which make it easier for display and easier to pack up. I wish I was able to get some pics of these wonderful women. They only had so little time between each seminar. I glad that they decided to spend that time with me at my table. Thank you ladies. Here is how my table looked at the event.
This was before I had the extra table. I also had other pieces waiting in wings for replacement when one piece would sell. Now that I look at the table with fresh eyes, I did very well. Very well.
Labels:Jewelry, beads, findings, earrings,
advertising,
bracelets,
college,
earrings,
fashion,
greet,
jewelry,
limited. shows,
marketing,
meet,
space,
stylish,
table,
Women Confernce
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